Add “Visit Us” CTA option in Content Style settings for physical locations

Where to make the improvement?

Social Media Manager Automation → Settings → Select Your Preferences → Content Style

What needs to be improved?

Add a new Call-To-Action (CTA) option called “Visit Us”

Currently, the selected CTA directly influences the final copy of certain post styles (e.g., “Call us for more information”).
With this enhancement, selecting “Visit Us” should update the generated post content to say something like “Visit us at XYZ” instead.


How should it work?

  • When “Visit Us” is selected as the CTA:

    • The generated social media content should use “Visit us at [Business Address]” instead of phone-based CTAs (e.g., “Call us”).

    • A location pin / map tag should be applied where the platform supports location tagging.

  • This CTA should be available only for businesses with a physical location.


Address Source Logic

  • The address should be pulled from the business’s Google Business Profile data stored in Brand Intelligence.

  • If the business has multiple locations:

    • Use the Primary Location selected by the user

    • The primary location is already configurable in Brand Intelligence and should be respected here

  • If no primary location is set, use the default primary address from Google (fallback behavior).


Expected Behavior

  • “Visit Us” appears as a CTA option in Content Style settings

  • Post copy reflects visit-based messaging instead of call-based messaging

  • Correct primary business address is used consistently

  • Location tagging works for supported social platforms


Acceptance Criteria

  • CTA appears only for eligible (physical) businesses

  • Primary Google Business address is used when multiple locations exist

  • No impact on existing CTA behavior

  • Works for scheduled and published posts

  • Graceful fallback if location data is missing

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Upvoters
Status

Completed

Board
💡

Feature Request

Tags

Social AI

ETA
Dec 12, 2025
Date

6 months ago

Author

Brian Roes

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